insightful
Creative
Strategic
Strategic
Insightful
CREATIVE
Strategic Systems Thinking
Workflow Alignment
Diagnosing where systems break down—and building bridges between people, tech, and process.
Governance Design
Creating content systems, documentation, and templates that grow with the team.
Cross-Team Integration
Getting IT, Marketing, and Ops to speak the same language (and work toward shared outcomes).
START SMART
Coleena Burt
Digital Strategy Architect.
Brand Systems Engineer.
Conversion-Focused Creative.
I bring clarity to chaos—aligning data, story, and systems to help brands grow, connect, and convert. I’m currently exploring roles in digital strategy, brand systems, UX content, and growth leadership.
I’ve spent the past two decades untangling digital chaos, guiding teams toward clarity, and building the kind of synergistic systems that connect brand, technology, and user experience with lasting impact. Whether I’m restructuring a university’s CMS, elevating a startup’s brand, or streamlining a content pipeline with AI, I always start with the same question: Where’s the friction—and how do we fix it?
With a mind for systems and a heart for storytelling, I lead with empathy and deliver with precision. My work lives at the intersection of curiosity, conversion, and conviction.
STRATEGIC
SYSTEMS
Strategic Systems Thinking
Workflow Alignment
Diagnosing where systems break down—and building bridges between people, tech, and process.
Governance Design
Creating content systems, documentation, and templates that grow with the team.
Cross-Team Integration
Getting IT, Marketing, and Ops to speak the same language (and work toward shared outcomes).
CONTENT
STRATEGY
GROWTH
STRATEGY
AUTOMATION
& AI
Automation & AI Fluency
Workflow Automation
Building smart integrations and automated workflows that eliminate bottlenecks, reduce errors, and boost team clarity.
AI-Enhanced Strategy
Applying LLMs, AI marketing platforms, and image-generation tools to augment content pipelines, reduce overhead, and scale creative without sacrificing strategy.” Building marketing and operations flows that work at scale without losing humanity.
Multi-Unit CMS Migration Success
Client/Organization
College of Architecture, Design & Construction
(Auburn University)
Solved/Achieved
Transformed a basic CMS migration into a strategic, multi-solution platform aligned with college’s long-term goals. Designed a governance model, contributor workflows, and system architecture empowering faculty while advancing UX, SEO, and engagement. Delivered a holistic system solving content sprawl, contributor confusion, and missed engagement opportunities.
My Role
Fractional Project Manager + Digital Strategy Lead
PhD Program Growth
Client/Organization
Building Science Department
(Auburn University)
Solved/Achieved
Redesigned the department’s digital presence to attract top-tier doctoral candidates. Applied persona-based UX strategy, SEO content architecture, and brand storytelling to align with research prestige and audience expectations—transforming a flat recruitment funnel into a compelling academic experience.
My Role
UX Content Strategist
PhD Program Growth
Client/Organization
Dock Construction Startup
Solved/Achieved
Developed a niche marine construction brand from the ground up—crafting its voice, visual identity, and digital footprint. Built a lightweight sales funnel with automated content and local SEO, enabling fast traction in a seasonal, high-ticket market with no prior online presence.
My Role
Brand Strategy, Marketing Specialist & Consultant
Beauty Brand Transformation
Client/Organization
Mavian Beauty
Solved/Achieved
Transformed SEO performance and influencer integration for a direct-to-consumer beauty brand. Boosted organic rankings, restructured blog strategy, and designed a custom automation flow that reduced content overhead while supporting seasonal campaigns and product launches.
My Role
Digital Strategist, Developer & Automation Strategist
Digital Student Housing Portal
Client/Organization
Dept of Information Technology, Division of Student Affairs (Texas A&M University)
Solved/Achieved
Developed a revolutionary off-campus housing CMS —based on UX research, internal workflow needs, and wish-list features—serving 30,000+ students. This solution transformed housing access and equity for students by enabling personalized maps, live search filtering, and centralized landlord communication. A landmark project in accessibility and student experience design.
My Role
Strategic Communications Consultant
Digital Publication
Client/Organization
The Ocean Drilling Program
Texas A&M University
Solved/Achieved
Led pre-production and quality assurance of data graphics on a rotational basis for the world’s largest international ocean drilling program journal. Played a key role in automation and system testing that supported groundbreaking research and whitepaper development—streamlining production workflows and accelerating scientific publication across global teams.
My Role
Rotating Lead & Systems Developer
FLAGSHIP PROJECTS
Solved/Achieved
Transformed a basic CMS migration into a strategic, multi-solution platform aligned with college’s long-term goals. Designed a governance model, contributor workflows, and system architecture empowering faculty while advancing UX, SEO, and engagement. Delivered a holistic system solving content sprawl, contributor confusion, and missed engagement opportunities.
My Role
Fractional Project Manager + Digital Strategy Lead
Client/Organization
College of Architecture, Design & Construction
(Auburn University)
Fractional Lead for Multi-Unit CMS Migration Success
Solved/Achieved
Redesigned the department’s digital presence to attract top-tier doctoral candidates. Applied persona-based UX strategy, SEO content architecture, and brand storytelling to align with research prestige and audience expectations—transforming a flat recruitment funnel into a compelling academic experience.
My Role
UX Content Strategist
Client/Organization
Building Science Department
(Auburn University)
Data-Led Recruitment Funnel for PhD Program Growth
Solved/Achieved
Developed a niche marine construction brand from the ground up—crafting its voice, visual identity, and digital footprint. Built a lightweight sales funnel with automated content and local SEO, enabling fast traction in a seasonal, high-ticket market with no prior online presence.
My Role
Brand Strategy, Marketing Specialist & Consultant
Client/Organization
Dock Construction Startup
Rapid Identity + Site Launch for Niche Marine Construction
Solved/Achieved
Transformed SEO performance and influencer integration for a direct-to-consumer beauty brand. Boosted organic rankings, restructured blog strategy, and designed a custom automation flow that reduced content overhead while supporting seasonal campaigns and product launches.
My Role
Digital Strategist, Developer & Automation Strategist
Client/Organization
Mavian Beauty
Beauty Brand Transformation via AI, SEO & System Strategy
Solved/Achieved
Developed a revolutionary off-campus housing CMS —based on UX research, internal workflow needs, and wish-list features—serving 30,000+ students. This solution transformed housing access and equity for students by enabling personalized maps, live search filtering, and centralized landlord communication. A landmark project in accessibility and student experience design.
My Role
Strategic Communications Consultant
Client/Organization
Dept of Information Technology, Division of Student Affairs (Texas A&M University)
Custom CMS & UX Design for Digital Student Housing Portal
Solved/Achieved
Led pre-production and quality assurance of data graphics on a rotational basis for the world’s largest international ocean drilling program journal. Played a key role in automation and system testing that supported groundbreaking research and whitepaper development—streamlining production workflows and accelerating scientific publication across global teams.
My Role
Rotating Lead & Systems Developer
Client/Organization
The Ocean Drilling Program
Texas A&M University
Digital Publication Leadership & Automation
FLAGSHIP PROJECTS
What was your request ?
Transformed a basic CMS migration into a strategic, multi-solution platform aligned with college’s long-term goals. Designed a governance model, contributor workflows, and system architecture empowering faculty while advancing UX, SEO, and engagement. Delivered a holistic system solving content sprawl, contributor confusion, and missed engagement opportunities.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Fractional Project Manager + Digital Strategy Lead
What do you do ?
College of Architecture, Design & Construction
(Auburn University)
Fractional Lead for Multi-Unit CMS Migration Success
What was your request ?
Redesigned the department’s digital presence to attract top-tier doctoral candidates. Applied persona-based UX strategy, SEO content architecture, and brand storytelling to align with research prestige and audience expectations—transforming a flat recruitment funnel into a compelling academic experience.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
UX Content Strategist
What do you do ?
Building Science Department
(Auburn University)
Data-Led Recruitment Funnel for PhD Program Growth
What was your request ?
Developed a niche marine construction brand from the ground up—crafting its voice, visual identity, and digital footprint. Built a lightweight sales funnel with automated content and local SEO, enabling fast traction in a seasonal, high-ticket market with no prior online presence.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Brand Strategy, Marketing Specialist & Consultant
What do you do ?
Dock Construction Startup
Rapid Identity + Site Launch for Niche Marine Construction
What was your request ?
Transformed SEO performance and influencer integration for a direct-to-consumer beauty brand. Boosted organic rankings, restructured blog strategy, and designed a custom automation flow that reduced content overhead while supporting seasonal campaigns and product launches.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Digital Strategist, Developer & Automation Strategist
What do you do ?
Mavian Beauty
Beauty Brand Transformation via AI, SEO & System Strategy
What was your request ?
Developed a revolutionary off-campus housing CMS —based on UX research, internal workflow needs, and wish-list features—serving 30,000+ students. This solution transformed housing access and equity for students by enabling personalized maps, live search filtering, and centralized landlord communication. A landmark project in accessibility and student experience design.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Strategic Communications Consultant
What do you do ?
Dept of Information Technology, Division of Student Affairs (Texas A&M University)
Custom CMS & UX Design for Digital Student Housing Portal
What was your request ?
Led pre-production and quality assurance of data graphics on a rotational basis for the world’s largest international ocean drilling program journal. Played a key role in automation and system testing that supported groundbreaking research and whitepaper development—streamlining production workflows and accelerating scientific publication across global teams.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Rotating Lead & Systems Developer
What do you do ?
The Ocean Drilling Program
Texas A&M University
Digital Publication Leadership & Automation
